Keyword Research To Improve Search Engine Ranking

Let's continue from where we left off... How do you ensure your keyword is a good and has competitive edge over the rest? What keyword tools can be used to improve search engine ranking? What is the purpose of choosing good keywords in your articles? The answer to the third question is simple. You want your articles to rank on top of the search engine. Other than that, you need to think of what your targeted prospect are looking for before finding the right keyword which has a higher chance of your prospect keying into the search engine and hence, finding your articles. To determine how popular your keyword is being searched, you may go to freekeywords.wordtracker.com or inventory.overture.com.

For example, to know if a keyword is profitable for your internet marketing business, I go to inventory.overture.com. Let's say I have a keyword <Best home-based business opportunity> and I key into overture. I obtain a search count of 6700. Next, I proceed to google.com and key in the keyword <"Best home-based business opportunity">. I include the open and close inverted comma to make the keyword a phrase-match keyword because I want the site which has my keyword in their phrase to show up. If I did not include the inverted comma (broad-based keywords), any sites with the word 'best' or 'home-based' or 'business' will show up which is not what I want. You can see the difference in the results between a phrase-match and broad-based keywords. Using a phrase-match keyword, the result from google shows 86,000 sites which is related to best home based business opportunity.

By performing a simple calculation of using search count divided by google results, which in my case is 6700/86000. The larger the value you obtain in this calculation meaning there are less competitors using this keyword in their sites. Obviously,You want a keyword which is popular in search by your prospect and less competition from other sites.

Another measure of your keyword's effectiveness is the Keyword Effectiveness Index (KEI) in wordtracker.com. Take a free trial to determine the KEI of your keywords. The higher your keyword's KEI, the lesser the competition for this keyword. It also means there may be considerably high searches for this keyword. In short, a keyword with KEI > 10 means it is a good keyword while a KEI > 100 must be a god-send one.

If you are really bend into obtaining niche keywords which you can make thousands from Adsense publishing or for good page ranking for your site on search engine. I would recommend you strongly to a software product, Keyword Elite by Brad Callen.

If you want to get number 1 or 2 ranking in the top three search engines (yahoo, google and msn) without spending thousands on SEO experts, I give Derek Gehl's private "Search Engine Marketing Lab" my very highest recomendation.

Write articles to your route of success

I know many people are simply put off by writing essays or articles but it is something unavoidable if you want to venture into online business. True enough that there are many strategies of promoting your products or services online, but article writing is one of the best and proven method to date. Writing an article is free; all it needed from you is your time and register yourself with some articles submission site.

These are some of the sites which I submit my articles to. They are http://EzineArticles.com; http://searchwarp.com; http://GoArticles.com and http://IdeaMarketers.com. There are more articles submission site you can find on the net. I chose these four because they are one of the highest ranking submission site especially EzineArticles. Your articles stand a higher chance of being ranked high in search engines such as google.com or yahoo.com by submitting your articles to these sites.

So, let's discuss on the process involve. You don't simply write something out of the blue. Firstly, you need to know your purpose of writing articles which is simply to make your products or services known to your reader. Am I right? You are using your article as a mechanism to promote your business. Therefore, the written subject should be related to what you are promoting.

For instance, I am promoting Success University which is an online personal development program. Being a Learn and Earn program, I gain access to hundreds of personal development products and at the same time earning commission through promoting this weducation (web-education) to others. On my part of doing promotion, I write article related to this personal development program to promote this business of mine. For instance, I write an article of how to promote an online business which is very much relevant.

After knowing your purpose and topic of interest you are going to pen down, the next step is to do a keyword research. Keyword research is simply finding out how popular the keyword is. Keywords are words that you type on the google, yahoo or any search engine's text box. A popular keyword for my online business would be "best home base business". But how do I know if this keyword is good and popular?

Stay tuned for more on my next posting.......

Marsden

Zero Cost Internet Marketing Tool to drive targeted traffic

Have you participated in any forums? Do you know that forum is an effective medium to many internet marketer for creating backlinks and driving targeted traffic to their site? Forums are discussion boards for group of people to share their views, insights, problems, solutions and feedbacks on a common topic. Forum marketing is one of the most efficient way of creating passive traffic to your site. It is certainly a low or no cost method to promote your site through the forum's signature link.

Joining a forum is to make your site presence to forum participants. Depending on your products or services you are promoting, you may want to join a forum's thread which is related to your products. This is to ensure that you are publicizing to a group of targetted people who have prior knowledge or interest in your products. In this case, the chances of hitting sales will be higher.

To find a suitable forum you can join, you will need to know where your main interest is and your target market. For my case, the forums which I join to promote my Success University Earn and Learn program are marketing secrets, hardware zone, warrior and rich dad forums and my target markets are network marketers or any one who desires to start a home-based business. These four forums are generally very active forums with high quality exchange of informations.

To find out and learn more about how forum can help you create massive traffic to your site and increase your conversion, Follow the link and download your free ebook on FORUM Supertips.

Daegan Smith was here on 17th May

I attended Daegan Smith seminar yesterday organised by OnlineIncomeHub, local support for Success University. It was an eye-opening presentation by a 26 years old who is on his way to million dollar income. Imagine getting 20 over checks monthly amounting to $30K - $50k and he has 6000 downlines in Success University. How about getting an income he is receiving right now? I want that, don't you?

What I want to bring across in his 2 hours speech is not flaunting the amount he earns monthly or how many downlines he has right now in Success University. What I want to impress upon everyone is his perserverance, determination and never quit attitudes towards his online business venture. Before June 2005 when he came across Success University, he joined numerous online business adopting many strategies to promote his products. He tried cold callings, buying leads but months after months, his effort was not paying him what he deserved. Now doubt, he made some money from his mlm business, pyramid business and affiliate marketing, but it was simply insufficient. He never gave up and continued to read and listen to personal development and marketing programs. To date, he still spends thousands on personal development products to constantly improve himself.

Master your life. Forget the rest.

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I have been living in vain for years and the recent years, I start to learn how to master my life and not live for others. I actually allowed others' experiences become my reality. I have seen success and accomplishment which was deemed impossible in the past. Now, I take charge of my destiny. If I can, you can too.



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Belief is the key to Potential Power

When we believe that something is possible, we will summon all the resources within and around us have to support that belief. We will open the tap to our creativity, energy and resources.

Does this mean that we will produce the exact result we envisioned? Not all the time. Still, having a belief of possibility will allow us to produce results far beyond what we can achieve than compared to having no belief to begin with.

Our beliefs not only affect our performance and results, they also affect the people we interact with as well. As a teacher, parent or boss, the beliefs you have about your students, children and employees will affect how you treat them, how they respond, ultimately resulting in their performance.

Have you ever heard of the Pygmalion effect? This psychological phenomenon was first presented by Robert Merton, a professor of sociology at Columbia University in 1957. It is about how our expectations of other people can create a self-fulfilling prophecy.

The study involved a teacher who was instructed to teach a new class of gifted students for the school year. In truth, these students had been tested and found to be of low I.Q. Moreover, they had behavioral problems.

Sure enough, when she started teaching, the students started misbehaving not caring to learn or respond. Because she believed they were students with high IQ, she figured that she was the cause of the problem, not the students!

She started to take responsibility for their misbehavior and disinterest in learning. She reflected that it could be due to her teaching style being too boring not stimulating enough to capture the attention of these gifted, demanding children.

Experimenting and changing the way she taught, she started to encourage them, arouse their curiosity, challenging them with games and activities, nurturing them along the whole process. The more she treated them like gifted students, the more the students responded.

At the end of the school year, the academic grades of the students jumped tremendously. And when retested, their IQs measured a 20-30 point increase on average.

She literally created gifted students! (Think of how supposedly slow learners languishing and underperforming because of uninspiring teachers?)

In his work called 'Social Theory and Social Structure', Merton said the phenomenon occurs when "a false definition of the situation evokes a new behavior which makes the original false conception come true."

In other words, once an expectation is set, even if it isn't accurate, we tend to act in ways consistent with that expectation. Often and surprisingly, the result is that the expectation, as if by magic, comes true.

At the same time, if we believe that a particular goal or desire is beyond our reach we shut out all possibility of ever achieving it. Choose empowering beliefs, beliefs that will drive us forward calling forth the inexhaustible resources we all possess, turning on the tap of our potential power.

Matt Morriss, CEO of Success University in Singapore