Keyword Research To Improve Search Engine Ranking

Let's continue from where we left off... How do you ensure your keyword is a good and has competitive edge over the rest? What keyword tools can be used to improve search engine ranking? What is the purpose of choosing good keywords in your articles? The answer to the third question is simple. You want your articles to rank on top of the search engine. Other than that, you need to think of what your targeted prospect are looking for before finding the right keyword which has a higher chance of your prospect keying into the search engine and hence, finding your articles. To determine how popular your keyword is being searched, you may go to freekeywords.wordtracker.com or inventory.overture.com.

For example, to know if a keyword is profitable for your internet marketing business, I go to inventory.overture.com. Let's say I have a keyword <Best home-based business opportunity> and I key into overture. I obtain a search count of 6700. Next, I proceed to google.com and key in the keyword <"Best home-based business opportunity">. I include the open and close inverted comma to make the keyword a phrase-match keyword because I want the site which has my keyword in their phrase to show up. If I did not include the inverted comma (broad-based keywords), any sites with the word 'best' or 'home-based' or 'business' will show up which is not what I want. You can see the difference in the results between a phrase-match and broad-based keywords. Using a phrase-match keyword, the result from google shows 86,000 sites which is related to best home based business opportunity.

By performing a simple calculation of using search count divided by google results, which in my case is 6700/86000. The larger the value you obtain in this calculation meaning there are less competitors using this keyword in their sites. Obviously,You want a keyword which is popular in search by your prospect and less competition from other sites.

Another measure of your keyword's effectiveness is the Keyword Effectiveness Index (KEI) in wordtracker.com. Take a free trial to determine the KEI of your keywords. The higher your keyword's KEI, the lesser the competition for this keyword. It also means there may be considerably high searches for this keyword. In short, a keyword with KEI > 10 means it is a good keyword while a KEI > 100 must be a god-send one.

If you are really bend into obtaining niche keywords which you can make thousands from Adsense publishing or for good page ranking for your site on search engine. I would recommend you strongly to a software product, Keyword Elite by Brad Callen.

If you want to get number 1 or 2 ranking in the top three search engines (yahoo, google and msn) without spending thousands on SEO experts, I give Derek Gehl's private "Search Engine Marketing Lab" my very highest recomendation.

Write articles to your route of success

I know many people are simply put off by writing essays or articles but it is something unavoidable if you want to venture into online business. True enough that there are many strategies of promoting your products or services online, but article writing is one of the best and proven method to date. Writing an article is free; all it needed from you is your time and register yourself with some articles submission site.

These are some of the sites which I submit my articles to. They are http://EzineArticles.com; http://searchwarp.com; http://GoArticles.com and http://IdeaMarketers.com. There are more articles submission site you can find on the net. I chose these four because they are one of the highest ranking submission site especially EzineArticles. Your articles stand a higher chance of being ranked high in search engines such as google.com or yahoo.com by submitting your articles to these sites.

So, let's discuss on the process involve. You don't simply write something out of the blue. Firstly, you need to know your purpose of writing articles which is simply to make your products or services known to your reader. Am I right? You are using your article as a mechanism to promote your business. Therefore, the written subject should be related to what you are promoting.

For instance, I am promoting Success University which is an online personal development program. Being a Learn and Earn program, I gain access to hundreds of personal development products and at the same time earning commission through promoting this weducation (web-education) to others. On my part of doing promotion, I write article related to this personal development program to promote this business of mine. For instance, I write an article of how to promote an online business which is very much relevant.

After knowing your purpose and topic of interest you are going to pen down, the next step is to do a keyword research. Keyword research is simply finding out how popular the keyword is. Keywords are words that you type on the google, yahoo or any search engine's text box. A popular keyword for my online business would be "best home base business". But how do I know if this keyword is good and popular?

Stay tuned for more on my next posting.......

Marsden