Don’t you think it is a chore to brainstorm a topic for your article or E-book? Many have no idea on what to write about and this becomes a major stumbling block for most. You can’t simply start without a topic which is a matter of fact. Being in an internet marketing business, article marketing is one of the most effective means of driving targeted traffic to your site. This is the main reason I am sharing with you the 3 fundamental and vital requirements to help you tide over the stumble of finding a good topic for an article or e-book.
1. Ask yourself where your interest lies? The topic you are writing must be your subject of interest. If it is not, how are you going to instil interest in others with your article? Don't write about something you aren't really interested in -- just because it's a hot subject. If you have no interest in it, writing about a subject will become a real chore and your article will suffer. You also need to think about the long term. You probably won't end up just writing one article and you may want to proceed to writing your e-books. You don't want to be stuck with a subject that doesn't grab your interest. Pick a subject that really grabs and captures you, and you'll be inspired to greatness.
2. Identify your strength or selling point. The subject needs to match your strengths. You'll be fighting an insurmountable battle if you write about something you know little about. You want to get a competitive edge in the marketplace by using your strengths. Take a long, hard look at yourself and decide what those strengths are. What experience do you have? What education did you get? What skills have you developed? What are you good at? What do others come to you for advice about? What do you know well? What are your hobbies? What are your goals? Who are the people you met before who inspire you significantly? Get your friends and family to help you with this exercise. They often see strengths that you are blind to.
3. Enough about yourself! Take a step back and think for your reader. The subject must be interesting to your reader. You need to publish information that people want to buy -- and are buying. Sell what people buy! There's no use in creating an article with no avid readers and e-book that nobody will be willing to pay money for. Remember, people read your articles or buy your ebooks for solutions to their problems. Look at the market. Are people already spending money on the kind of information you want to write about? If they're spending money on information for a certain subject, they are always ready to buy more information. People hardly ever buy just one book about their hobby or interest. Whether it's golfing, gourmet cooking, or investing in stocks ... the avid fan will buy a mountain of books on their favourite subject. They'll especially buy a new book that gives the information in a better way.
Claim your free video which outlines exactly how to create your own best selling ebook.
Some resources for discovering a good topic for your article/ebook. While finding for a good topic to write about, bear in mind the three pointers which I listed down. Write something you are interested in and good at and not forgeting your readers. Discover what people like to buy or do from the listings below.
http://amazon.com/gp/bestsellers/books (Take a look through books that are selling well)
http://magazines.com/ (Only popular niches have a magazine devoted to them)http://pulse.ebay.com/ (What are buyers searching for on eBay)http://pages.ebay.com/sellercentral/hotitems.pdf (What are buyers buying on eBay)
http://50.lycos.com/ (Here you'll see what Internet searchers are looking for)http://dir.yahoo.com/recreation/hobbies (See which hobbies are super popular)
http://43things.com/ (See what people want to accomplish)
Friday, June 22, 2007
Major Stumbling Block in Writing Articles for Internet Marketing Business
Posted by Marsden at 11:56 PM 0 comments
Monday, June 18, 2007
Internet Marketing Solution to Avoid Creating a Poorly Defined Sales Process.
Check if you are making this mistake in your Internet Marketing Business?
You’ve probably heard from statistic that 95%~99% of online businesses fail.
Well, either you take it negatively or become an even determined and motivated person to join the successful lots, this is a matter of fact the TRUTH. Indeed, that’s not a very encouraging number! Although being part of the 1% (I am being conservative) that succeed is not easy, it’s definitely POSSIBLE for you.
Let me reiterate, it is possible for you if you avoid the common pitfalls of Online Business and stick to the three guaranteed ways of creating a SURE Win Sales Process. What it takes from you as an online entrepreneur is a lot of common sense, some marketing and sales skills and the ability to learn from the mistakes of others.
To get you started on the road to success, here is the biggest common mistake online businesses make which is having a PoorlyDefined Sales Process. The key solution to making money with any internet marketing business is to stay focused on how you can “sell”, “sell more” and “sell more often”. Unfortunately most businesses don’t consider all of the ways they can make money from customers and end up losing potential revenues.
By adhering to the following 3 ways, you are guaranteed to make money online in any form of businesses.
And here it goes.........
The first way you can make money from your site:
DRIVE MORE TRAFFIC TO YOUR SITE
This is the sales activity that all online businesses spend 90% of their efforts on. Remember that the more traffic you are driving to your site, the higher will be your sales conversion rate. This is always the case in the internet business. The amount of traffic is proportional to the amount of sales you are potentially making. In any form of online business, once you have achieved a considerable amount of traffic to your site on a continuous regular basis, you can simply sit back and monitor the massive amount of profit flowing into your bank account. Although it’s an important element of your sales process, it’s only one of three ways you can make money. Don’t neglect the other two because you’re focused on only attracting new customers. If you are having problem in driving traffic to your site or you are thinking of driving more targeted traffic to your site. You are not going to miss this.
==> http://tinyurl.com/2or6wy
See the word 'targeted traffic', it is not any traffic you want to attract. The strategies listed are generating a specific traffic who has interest and prior knowledge in your products. And it means a much higher conversion rate.
But what happen when a prospect becomes your customer and are you going to stopright after he/she purchased your product? No, You are not stopping here. In fact, this is only the beginning.
The Second way to your Success:
MAKE MONEY FROM EACH TRANSACTION
Upselling is the process of increasing the value of a customer’s order. Offering additional products and services at the point of purchase is an effective way to increase the value of the transaction. Of course, the product/services you are offering OUGHT to be something which compliment the initial product your customer purchased.
Remember that you as an online entrepreneur provide solutions to your prospects’ problems who might potentially become your customer.
Want to know more about the best approach for finding a hot market that will make people buy like crazy and how to maximise your profit by using a multi-product strategy? Whether you are new or you got some online marketing experience, you simply can't miss this....
==> http://tinyurl.com/34jjps
Finally, the last but not the least way is:
SELL MORE OFTEN TO EXISTING CUSTOMER
Existing customers are the least expensive customers to sell to. Why? Because they’ve already purchased from you once so they trust you, you already know what they’re interested in and you know how to reach them through your opt-in lists which is captured from the sales/squeeze page of your site.
Use these facts to your advantage by following up with existing customers on a regular basis and offering them more products and services. You can easily do this with an autoresponder and automatic follow-up emailing system which on a regular basis, sends emails to your list of prospects on updates of any new products or services you are offering.
If you are looking for a detailed, nuts and bolts guidelines for creating opt-in pages and step-by-step instructions for creating your follow-upemail campaigns.This is a one stop solutions to the above=> http://tinyurl.com/34jjps
A well-defined sales process will include all three of these. If you’re missing any of them you need to rethink your strategy from the beginning. Start with your first contact with a customer and walk through step-by-step how you’ll take them from never having heard of you to being a lifelong customer.
PS: To Run Your Own Internet Empire With Web Hosting, Auto-Responders, Ad Tracking, Affiliate, Member and Customer Management Services All In One Place For The LOWEST Price Possible!”
=> http://tinyurl.com/3az4px
Cheers to your online business,
Marsden
Posted by Marsden at 4:31 PM 0 comments