One guaranteed way to drive targeted web site traffic to your internet marketing site

Have you heard of Ezine Advertising?

Ezine is an online newsletter which people subscribe to. If you advertise in an ezine, your advertisement appears in certain section of the ezine which will be emailed to the subscribers.

Think of the wide targeted audience you are advertising to, you are simply leveraging on a huge database of subscribers who are interested to know more about what you are offerng. Imagine the continuous influx of targeted web site traffic to your internet marketing site once your advertisement is disseminated to interested readers!

To look for a relevant ezine to advertise in, you simply go to a search engine and key in ezines and topic your business is related in. For instance, you may want to target Home Business Entrepreneurs or Business Opportunity types of ezine if you are promoting an internet marketing business. Remember, your aim is to drive targeted web site traffic!

There are 3 types of advertisement in an ezine:
(1) classified ads occupies the smallest advertising space and it contains a few advertising lines in the email.
(2) sponsor ads are usually placed right at the bottom of the email sent to the subscribers.
(3) solo ads are the most powerful ads in an ezine. Literally, the ads are placed throughout the body of the email.

To look for good ezine advertisement, I recommend directory of ezines. There is a cost involved in becoming a member. What I would suggest is to share the membership cost with your business partner(s).

Below are 5 simple tips to achieve good results from ezine advertising:

(1) Look for an ezine to advertise, preferably with a list of 5000 to 10000 subscribers. Many have a misconception that the more subscribers an ezine have, the better it is. Actually, a smaller list of subscribers has its advantage over the price which offers at a cheaper rate and it is more responsive due to its smaller numbers of subscribers.

(2) Communicate with the ezine's owner and ask for endorsement, instead of writing your ad copy. The reason being the owner has built good rapport and credential with his list of subscribers over the period. His words will definitely carry more weights than yours.

(3) If you are writing your own ads, ask for opinion such as "Is my ad suitable?" or "what do you suggest to improve?" from the ezine's owner.

(4) Pick a suitable date to blast out your advertisements. An ideal day will be tuesday and thursday. Monday is the start of the week which many are still restless over the weekend and Friday is usually the wind-down day as it is approaching weekend. Of course, you want your ad to reach and be read by as many subscribers as possible!

(5) Always track the result and your ads. Blasting out advertisments is to capture contact details. You need to have a plan on how to follow up with your prospect, for instance, through email, phone call, training, etc.

Always fall back to your purpose of advertsing which is to attract the most qualified and targeted wed site traffic to your internet marketing site and it leads to finding a relevant ezine to advertise to and establising good relationship with the ezine's owner.

All the best!

Marsden