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Article marketing is a very effective and popular strategy to promote your online business website to the world. It has been proven that using this method of submitting your articles to syndication directories drive considerable traffic to your site. It is important to write quality articles of honest and genuine content that is keyword riched. However, it is not difficult to write top quality articles if you follow the tips.
(1) Use relevant keywords.
Keywords are for search engine and not reader. However, it is a very important process prior writing articles which many do not carry out. Optimised articles are indexed faster and ranked high on the search engine which is what you want to achieve. A high ranking article attracts a good number of readers, which in turn drive them to your website. Researching for good keyword becomes the crux of article marketing. It can be performed using keyword researching tool such as wordtracker. For an article of 500 words, you should use keywords with some variations over 7-8 times through out your articles.
(2) Write a good title and description.
Once someone finds the link to your article using your keywords, your title and description takes over the task of alluring your potential reader to click on the link. Your title and description is going to make that split second impression, hence it is imperative to write a catchy title that will interest people to read your article. Your description serves a good brief of what your article entails and it should relate succintly and truthfully to your potential reader.
(3) Write a comprehensive article body.
Once someone clicks on the link to read your article, your task is not finished yet. You have to make sure that the body of your article delivers what is being described earlier. A comprehensive and content-rich article is essential to keep your reader attention and interest. Your article serves a purpose and that purpose is determined by someone reading your article in the hope of finding a solution to their problems.
(4) Your Resource Box
Last but not the least, your aim of writing articles is to drive massive targeted traffic to your business site. In the resource box which is usually found at the bottom of your article, write a short description of yourself or the business you are promoting and include your affiliate link, blog link or business site link in it.
Most article syndication sites such as ezinearticles, goarticles, ideamarketers and articledashbard are free with massive reader rates daily. To effectively promote your business, you simply have to write a keyword and content focused article that will be indexed fast by the search engine's spider and ranked high on the search engine.
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